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Apparel and packaging concepts for a licensed Warner Bros. Horror collection
At Rooster Teeth Productions I developed and pitched a collection to Warner Bros. that utilized three of their horror properties. Nightmare on Elm Street, The Shining, and Friday the 13th. This digitally exclusive collection would have had special packaging tying into the theme, “On Location”. Each piece of apparel is meant to act as an in-world piece of clothing that could be worn by someone on the actual location of the film in each films world. The Shining items were shared with and approved by Stanley Kubrick’s estate.